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The domain vwcorp.com.au had the following in the site, "Its one thing to pass on information." We observed that the website stated " its another to pass on an attitude." It also stated " Tony Vickers-Willis is a management consultant, University lecturer, author, counsellor, and speaker. Tony develops human capability, unlocks human potential, encourages adjustment to change, and engenders high performance. This site provides information for the benefit of Tonys clients, professional colleagues, and his post-graduate students. Tony has a special interest in the human side of change, and his book,." The header had tony vickers-willis as the highest ranking keyword. This keyword was followed by vwcorp, vw corp, and tony vickers willis which isn't as urgent as tony vickers-willis. The other words the site used was psychologist. tony vickers-willis homepage is also included but could not be understood by web engines.